Pet Sitters Club
Pet Sitters Club
Defining Your Pet Sitting Business Unique Selling Proposition
A unique selling proposition, or unique selling point, is a marketing device intended to make your homely sitting task holder out to your target market.
It’s the TRUE or perceived gain that convinces your target tout to invest in your service.
For maid sitters, it’s thrust to define your USP, as many internal sitting businesses mention the identical kinds of services.
To define your USP, you must top evaluate how your trained sitting job measures up censure others.
Researching Your Market and Competitors
What makes your assignment different? Do you propose a odd tame sitting service? Do you specialize in exotic pets? What do other pet sitting services lack? What makes your tame sitting afafir the obvious preference over competitors aiming for the equivalent target market? The answers to these questions and those like them can backing you define your USP and bestow you the extra brink against your competitors.
Also consider the needs and desires of your target market.
What services do your target doorstep value? Is the deprivation already being met by a competitor in the business? If it’s not, you may have an manageable opportunity to generate a USP.
For instance, if your target tout contains active, outdoorsy spawn adults, it’s likely that they carry their pets out for runs with them.
In a outline like this, you could propose an “exercise” service in which you holder in for the lessor and jog along with the tame if no further task does.
How to Determine What Is Unique About Your Business
Evaluate your work against others objectively.
It’s viable to reckon that you’ve found a USP when, in reality, it’s general or existed as measure of the private sitting task for years.
Think exterior of the pannier and obtain as unique as you can.
What does your relay weaken or repel to provide? What can you only adduce potential customers who deprivation a internal sitter?
Sometimes, uniqueness in a task can be heavy to identify- especially if the doorstep is already saturated with job offering matching services.
In cases like these, you may want to make your unique selling dot yourself.
Consider the experience you may obtain in private sitting or your familiarity with certain breeds of animals.
Have you worked at a veterinary hospital or volunteered at an animal shelter? If your target doorstep is made up wholly of women and you’re a peeress yourself, conjecture about moulding your gender a selling point.
After all, women may feel supplementary comfortable having someone of their hold gender entering their homes and recipience care of their pets.
How to Use USPs in Your Marketing
Once you’ve identified your USP, it’s superior to incorporate it into your homely sitting task marketing strategy.
You need quiescent customers to perceive that you framework out over the rest.
Advertise your USP in all of your marketing materials.
Make it short, sweet and tempting so that dormant customers remember it and conjecture of you the subsequent point they privation a scientific private sitting service.