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Become Your Clients Problem-Solver
All you need to do is ask yourself what it is you really DO for your clients.
What I mean by that is what impact and benefits they receive from working with your company.
So for example, instead of being a company that “pet sits” or “dog walks,” Pet Nanny- Pet Sitters of the Main Line provides true peace of humour to our clients by offering first-rate internal care and top-notch customer service with 100% pleasure guaranteed.
So, what is that BUZZ sentence here? The key is; we provide true tranquillity of mind.
The tranquillity of temperament factor is all over everything Pet Nanny related.
It’s on our website countless times.
It even has its keep page, The Pet Nanny Peace of Mind Blueprint.
It’s on our assignment cards, in our Welcome Packet, and on our voicemail. It’s everywhere, because this is what I’m offering to my clients.
I’m not unbiased offering a service where someone comes to your home and walks your dog. Pet Nanny is a service that they know, like and trust and that they can rely on to register their homes worry-free every single juncture they use us.
What are you offering that is special and sets you apart den the further generic maid sitting companies out there? What interrogation are you solving for your clients? After you attain clear on this and then start relaying that communication to your prospective clients, those prospects will soon turn into paying clients that commit use your service until the final of time.
Why? Because you are the key to their problem.
To get those creative juices flowing, let’s look at exactly what your prototype clients are motivated by.
According to Jim Edwards and David Garfinkel in the ebook entitled “Ebook Secrets Exposed” here are the boon 10 most powerful motivators.
1. Make money
2. Save money
3. Save time
4. Avoid effort
5. Get more comfort
6. Achieve greater cleanliness
7. Attain fuller health
8. Escape physical pain
9. Gain praise
10. Be popular
Now, not all of these apply to the tame sitting venture world, but discover the ones that are relevant.
Next, use these motivators to help provoke different and unique ways to marking a marketing missive that entrust solve your clients problems and PULL your clients in.
From the list above identify the motivators that splice for your business, and then record an model of how each of these has happened in your activity using pure life examples.
Then evaluate, combination and equivalent and cause a marketing memorandum that provides collision and benefits and solves your clients problems.
Now, scatter this results and benefits marketing communication through all of your materials.
It’s what you need to be confessed for.
You may not be sure where to attain started and that’s OK! I was there once too. If you dearth individualized support in boosting your trained sitting undertaking you may be interested in my trained coaching programs.
If so, please email me at to diary your FREE obtain acquainted call. I would heart to support you skyrocket your pet sitting job straight to success.