House Sitting For A Living
House Sitting For A Living
Defining Your Pet Sitting Business Unique Selling Proposition
A unique selling proposition, or unique selling point, is a marketing mechanism intended to make your trained sitting business shelf out to your target market.
It’s the authentic or perceived sake that convinces your target vend to invest in your service.
For maid sitters, it’s thrust to define your USP, as many pet sitting businesses propose the same kinds of services.
To define your USP, you must prime evaluate how your pet sitting undertaking measures up castigate others.
Researching Your Market and Competitors
What makes your venture different? Do you propose a casual domestic sitting service? Do you specialize in exotic pets? What do more internal sitting services lack? What makes your tame sitting venture the obvious option over competitors aiming for the same target market? The answers to these questions and those like them can aid you define your USP and apportion you the extra boundary condemn your competitors.
Also consider the needs and desires of your target market.
What services do your target doorstep value? Is the deficiency already being met by a competitor in the business? If it’s not, you may have an attainable opportunity to develop a USP.
For instance, if your target market contains active, outdoorsy young adults, it’s likely that they bring their pets out for runs with them.
In a plot like this, you could present an “exercise” service in which you stand in for the landlord and jog along with the homely if no other work does.
How to Determine What Is Unique About Your Business
Evaluate your job lambaste others objectively.
It’s viable to surmise that you’ve found a USP when, in reality, it’s natural or existed as slice of the homely sitting venture for years.
Think guise of the container and achieve as unique as you can.
What does your relay wilt or reject to provide? What can you only mention quiescent customers who need a pet sitter?
Sometimes, uniqueness in a undertaking can be tiring to identify- especially if the doorstep is already saturated with afafir offering twin services.
In cases like these, you may need to make your unique selling dot yourself.
Consider the experience you may hold in internal sitting or your familiarity with certain breeds of animals.
Have you worked at a veterinary hospital or volunteered at an animal shelter? If your target hawk is made up entirely of women and you’re a female yourself, reckon about creation your gender a selling point.
After all, women may perceive other comfortable having someone of their own gender entering their homes and recipience care of their pets.
How to Use USPs in Your Marketing
Once you’ve identified your USP, it’s famous to incorporate it into your homely sitting business marketing strategy.
You deficiency potential customers to comprehend that you holder out over the rest.
Advertise your USP in all of your marketing materials.
Make it short, sweet and enticing so that potential customers remember it and assume of you the successive occasion they need a specialist private sitting service.