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6 Ideas for Following Up With Your Clients!
Do you keep ANY notion how much money is sitting correct in govern of you – amend below your nose?" What I am utterance about is communicating and connecting with your voguish clients.
"The high shots are only the rarely shots who hold shooting". - Christopher Morley
There are a few basic, and consistent, things I recommend when working with my new clients who absence to build their business.
One of the extraordinary peak things I posses them do is to review their existing client list.
Then, put the clients into 3 different categories:
1. The "A" List: these are your epitome clients – you like them, they like you – they salary you on situation – they donate you testimonials and referrals – they're receiving the results they want.
Keep them known – love them – connect with them regularly.
2. The "B" List: these are clients who 'could' become an "A" client – they reasonable need some priority – from you!
3. The "C" List: these are the clients who sap your delectation – they don't earnings on time, they don't implement whatever you suggest or recommend, they are flawless of excuses.
PUNT THEM! FIRE THEM! Let them go……. .
Ok – now that you've cleaned house, let's speak about ways you can make further money.
It takes a stockpile further time, pecuniary and gusto to frame new clients than it is to promote your voguish client base.
Here are some ideas to offices you to strengthen the relationships you already have.
Six Ideas for Following Up With Your Clients
Most of you recognize that I like to keep things simple.
It doesn't take much, but it pays dividends, to retain in observe with connections – especially the folks you like and who emolument you for what you do.
Idea #1: Send a 'warm' bulletin (this is a mode I learned from my mentor, Fabienne.
) I'm sure that you have received more than your equitable allocation of those newsy Christmas learning from friends and relatives.
I, for one, enjoy them – I like to hear what's going on in the lives of people I care about.
The 'warm letter' is the identical concept.
On a quarterly basis, to begin with, put together a missive to send to everyone you sense – everyone! Some of the paragraph can include news on a new product you are launching, details about a program you retain attended and how you intend to implement some of what you've learned, a concise testimonial from a client with whom you've worked and the fact you now own openings for 'x' character of new clients, and so on.
Ensure this dispatch has a personal touch, sermon the person by name, use a different co lored envelope – kinsfolk just don't gain 'real' mail anymore.
This bequeath aegis you to frame out in a crowd!
Idea #2: Diarize client's birthdays and send a card.
You could use a service such as "Send-Out Cards" – which I highly recommend if you are already 'run off your feet busy'. Those cards are filch for a thank you, a client anniversary with you, etc. I, personally, like to choose special cards to send for client's birthdays – I like to secure them, so I like to send them! Clients are thrilled (and surprised) to secure a birthday card in the mail. (Remember to include 2 of your work cards – one for them, and one for them to present away because they're so impressed with you. )
Idea #3: Pick up the phone! When is the last time YOU got a personal phone designate from someone who provides a service to you? Set aside a certain figure of time, feasibly once a month (or other often, depending on the size of your client list) and make a call. "I'm impartial touching base to see how you're doing, what's working for you, what can I do to other assist/support you, etc. ?")
Idea #4: Send a postcard: It is so attainable these days to find (or obtain created) some motivational-type postcards that you can send in the mail. Ensure your collision announcement is on it.
Clients consign undoubtedly hold them – and have them posted in a convenient location.
Keep it simple.
Idea #5: Send a copy of an article that is relevant, and entrust be of interest, to your client(s). Highlight parts of the thing that YOU surmise would be item they can apply in their activity – initial it – add a sticky memorandum adage 'thought this might be of behalf to you". Easy-peasy!
Idea #6: Include them in a new product launch! It is a smart business system to 'market test' entity new that you bequeath be launching. Invite your clients to a swivel bunch meeting; or, send them a test-version of the product.
Let them comprehend you consider their impression to be VIP – and you value what they hold to say.
Get testimonials from them and doctor them, where/however you can, to nurse their task too.
I sense that there is monetary sitting on the table, redress underneath your nose.
It is easier to procure recite afafir from folks who know, like and trust you. Make the time, rectify now, to area out and stroke your "A" and "B" clients – and policing your activity grow. (Be sure to ask for referrals as well!)
1. Review your client guide this week and label them.
2. Take movement on the "C" clients redress away – clearing that opposite clutter in your database will glaring the dissension confusion in your mind.
3. Schedule the "touch base with client' concept that you selected and secure started today.
Put some of these basics in alcove and I guarantee your venture consign develop nearly immediately.
When you compass out and observe and express that you care, you are beginning the confidence and courage to artifice immodest and draw the life, and the business, you truly want.
You commit be much further comfortable and successful in the overall scheme of things.