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6 Ideas for Following Up With Your Clients!
Do you obtain ANY thought how much fiscal is sitting remedy in escort of you – redress under your nose?" What I am speech about is communicating and connecting with your present clients.
"The gigantic shots are only the seldom shots who keep shooting". - Christopher Morley
There are a few basic, and consistent, things I recommend when working with my new clients who deprivation to build their business.
One of the extraordinary elite things I own them do is to review their modern client list.
Then, put the clients into 3 different categories:
1. The "A" List: these are your prototype clients – you like them, they like you – they remuneration you on case – they donate you testimonials and referrals – they're receipt the impact they want.
Keep them confidential – emotions them – connect with them regularly.
2. The "B" List: these are clients who 'could' become an "A" client – they just lack some accent – from you!
3. The "C" List: these are the clients who weaken your gusto – they don't remuneration on time, they don't implement whatever you suggest or recommend, they are flawless of excuses.
PUNT THEM! FIRE THEM! Let them go……. .
Ok – now that you've cleaned house, let's gossip about ways you can make supplementary money.
It takes a mountain supplementary time, money and gusto to compose new clients than it is to cherish your present client base.
Here are some ideas to help you to strengthen the relationships you already have.
Six Ideas for Following Up With Your Clients
Most of you know that I like to have things simple.
It doesn't manage much, but it pays dividends, to have in perceive with folks – especially the folks you like and who salary you for what you do.
Idea #1: Send a 'warm' letter (this is a procedure I wise from my mentor, Fabienne.
) I'm sure that you have received further than your reasonable part of those newsy Christmas learning from friends and relatives.
I, for one, enjoy them – I like to hear what's going on in the lives of family I care about.
The 'warm letter' is the alike concept.
On a quarterly basis, to begin with, put together a message to send to everyone you notice – everyone! Some of the paragraph can include news on a new product you are launching, details about a program you own attended and how you intend to implement some of what you've learned, a succinct salute from a client with whom you've worked and the detail you now have openings for 'x' digit of new clients, and so on.
Ensure this dispatch has a personal touch, lecture the partner by name, use a different co lored envelope – family unbiased don't secure 'real' mail anymore.
This bequeath support you to framework out in a crowd!
Idea #2: Diarize client's birthdays and send a card.
You could use a service such as "Send-Out Cards" – which I highly recommend if you are already 'run off your feet busy'. Those cards are thieve for a thank you, a client anniversary with you, etc. I, personally, like to choose special cards to send for client's birthdays – I like to secure them, so I like to send them! Clients are thrilled (and surprised) to secure a birthday card in the mail. (Remember to include 2 of your task cards – one for them, and one for them to grant away because they're so impressed with you. )
Idea #3: Pick up the phone! When is the last situation YOU got a personal phone denominate from someone who provides a service to you? Set aside a certain unit of time, conceivably once a month (or supplementary often, depending on the size of your client list) and make a call. "I'm moderate touching base to see how you're doing, what's working for you, what can I do to additional assist/support you, etc. ?")
Idea #4: Send a postcard: It is so feasible these days to find (or posses created) some motivational-type postcards that you can send in the mail. Ensure your impression data is on it.
Clients consign undoubtedly retain them – and hold them posted in a convenient location.
Keep it simple.
Idea #5: Send a copy of an thing that is relevant, and will be of interest, to your client(s). Highlight parts of the phenomenon that YOU suppose would be body they can apply in their job – initial it – add a sticky missive adage 'thought this might be of sake to you". Easy-peasy!
Idea #6: Include them in a new product launch! It is a smart afafir style to 'market test' thing new that you will be launching. Invite your clients to a spindle troupe meeting; or, send them a test-version of the product.
Let them perceive you consider their concept to be VIP – and you value what they posses to say.
Get testimonials from them and promote them, where/however you can, to nurture their assignment too.
I notice that there is money sitting on the table, improve subservient your nose.
It is easier to achieve cite assignment from relatives who know, like and trust you. Make the time, amend now, to radius out and feel your "A" and "B" clients – and guard your task grow. (Be sure to ask for referrals as well!)
1. Review your client index this week and sticker them.
2. Take progress on the "C" clients remedy away – clearing that rejection clutter in your database leave glaring the opposite jumble in your mind.
3. Schedule the "touch base with client' notion that you selected and gain started today.
Put some of these basics in place and I guarantee your assignment entrust establish halfway immediately.
When you scale out and caress and exhibit that you care, you are incipient the confidence and courage to stratagem impudent and originate the life, and the business, you truly want.
You bequeath be much supplementary comfortable and successful in the overall outline of things.