Sisters At Heart
Sisters At Heart
6 Ideas for Following Up With Your Clients!
Do you keep ANY impression how much fiscal is sitting improve in escort of you – correct underneath your nose?" What I am words about is communicating and connecting with your current clients.
"The lofty shots are only the little shots who retain shooting".
- Christopher Morley
There are a few basic, and consistent, things I recommend when working with my new clients who dearth to build their business.
One of the uncommonly top things I hold them do is to review their current client list.
Then, put the clients into 3 different categories:
The "A" List: these are your prototype clients – you like them, they like you – they emolument you on time – they consign you testimonials and referrals – they're recipience the effect they want.
Keep them recognized – heart them – connect with them regularly.
The "B" List: these are clients who 'could' become an "A" client – they equitable deficiency some stress – from you!
The "C" List: these are the clients who drain your energy – they don't earnings on time, they don't implement whatever you suggest or recommend, they are whole of excuses.
PUNT THEM! FIRE THEM! Let them go…….
Ok – now that you've cleaned house, let's talk about ways you can make other money.
It takes a heap other time, cash and energy to draw new clients than it is to treat your current client base.
Here are some ideas to aid you to strengthen the relationships you already have.
Six Ideas for Following Up With Your Clients
Most of you understand that I like to have things simple.
It doesn't bring much, but it pays dividends, to own in stroke with folks – especially the kinsfolk you like and who fee you for what you do.
Idea #1: Send a 'warm' memorandum (this is a mode I learned from my mentor, Fabienne.
) I'm sure that you own received other than your reasonable slice of those newsy Christmas enlightenment from friends and relatives.
I, for one, enjoy them – I like to hear what's going on in the lives of family I care about.
The 'warm letter' is the equivalent concept.
On a quarterly basis, to begin with, put together a memorandum to send to everyone you know – everyone! Some of the topic can include facts on a new product you are launching, details about a program you keep attended and how you intend to implement some of what you've learned, a terse testimonial from a client with whom you've worked and the reality you now posses openings for 'x' numeral of new clients, and so on.
Ensure this letter has a personal touch, discourse the companion by name, use a different co lored envelope – family logical don't secure 'real' mail anymore.
This cede support you to structure out in a crowd!
Idea #2: Diarize client's birthdays and send a card.
You could use a service such as "Send-Out Cards" – which I highly recommend if you are already 'run off your feet busy'.
Those cards are filch for a thank you, a client anniversary with you, etc.
I, personally, like to choose special cards to send for client's birthdays – I like to gain them, so I like to send them! Clients are thrilled (and surprised) to secure a birthday card in the mail.
(Remember to include 2 of your business cards – one for them, and one for them to present away because they're so impressed with you.
Idea #3: Pick up the phone! When is the last point YOU got a personal phone name from someone who provides a service to you? Set aside a certain cipher of time, perhaps once a month (or supplementary often, depending on the size of your client list) and make a call.
"I'm just touching base to see how you're doing, what's working for you, what can I do to other assist/support you, etc.
Idea #4: Send a postcard: It is so manageable these days to find (or hold created) some motivational-type postcards that you can send in the mail.
Ensure your results story is on it.
Clients bequeath undoubtedly posses them – and posses them posted in a convenient location.
Keep it simple.
Idea #5: Send a copy of an thing that is relevant, and commit be of interest, to your client(s).
Highlight parts of the device that YOU surmise would be body they can apply in their assignment – initial it – add a sticky memorandum saying 'thought this might be of profit to you".
Idea #6: Include them in a new product launch! It is a smart activity system to 'market test' phenomenon new that you will be launching.
Invite your clients to a focus band meeting; or, send them a test-version of the product.
Let them notice you consider their opinion to be VIP – and you value what they keep to say.
Get testimonials from them and promote them, where/however you can, to nurture their undertaking too.
I know that there is monetary sitting on the table, fix under your nose.
It is easier to procure recite assignment from kin who know, like and trust you.
Make the time, remedy now, to reach out and caress your "A" and "B" clients – and watch your undertaking grow.
(Be sure to ask for referrals as well!)
Review your client list this week and sticker them.
Take progress on the "C" clients right away – clearing that dissension confusion in your database entrust noted the opposite confusion in your mind.
Schedule the "touch base with client' impression that you selected and secure started today.
Put some of these basics in cubby-hole and I guarantee your undertaking commit prosper nearly immediately.
When you compass out and fondle and exhibit that you care, you are embryonic the confidence and courage to play brazen and design the life, and the business, you truly want.
You consign be much more comfortable and successful in the overall rundown of things.