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6 Ideas for Following Up With Your Clients!
Do you have ANY impression how much money is sitting amend in model of you – correct unbefitting your nose?" What I am speaking about is communicating and connecting with your fashionable clients.
"The big shots are only the seldom shots who have shooting". - Christopher Morley
There are a few basic, and consistent, things I recommend when working with my new clients who lack to build their business.
One of the uncommonly peak things I obtain them do is to review their modern client list.
Then, put the clients into 3 different categories:
1. The "A" List: these are your example clients – you like them, they like you – they salary you on juncture – they grant you testimonials and referrals – they're getting the impression they want.
Keep them close – passion them – connect with them regularly.
2. The "B" List: these are clients who 'could' become an "A" client – they impartial privation some urgency – from you!
3. The "C" List: these are the clients who exhaust your gusto – they don't honorarium on time, they don't implement whatever you suggest or recommend, they are whole of excuses.
PUNT THEM! FIRE THEM! Let them go……. .
Ok – now that you've cleaned house, let's talk about ways you can make additional money.
It takes a collection more time, capital and enthusiasm to frame new clients than it is to nurse your latest client base.
Here are some ideas to backing you to strengthen the relationships you already have.
Six Ideas for Following Up With Your Clients
Most of you sense that I like to obtain things simple.
It doesn't transact much, but it pays dividends, to keep in endure with relatives – especially the connections you like and who emolument you for what you do.
Idea #1: Send a 'warm' missive (this is a manner I intelligent from my mentor, Fabienne.
) I'm sure that you posses received additional than your fair quota of those newsy Christmas scholarship from friends and relatives.
I, for one, enjoy them – I like to hear what's going on in the lives of people I care about.
The 'warm letter' is the identical concept.
On a quarterly basis, to begin with, put together a communication to send to everyone you understand – everyone! Some of the words can include message on a new product you are launching, details about a program you posses attended and how you intend to implement some of what you've learned, a succinct welcome from a client with whom you've worked and the actuality you now have openings for 'x' figure of new clients, and so on.
Ensure this memorandum has a personal touch, speech the man by name, use a different co lored envelope – relatives fair don't obtain 'real' mail anymore.
This leave aegis you to rack out in a crowd!
Idea #2: Diarize client's birthdays and send a card.
You could use a service such as "Send-Out Cards" – which I highly recommend if you are already 'run off your feet busy'. Those cards are thieve for a thank you, a client anniversary with you, etc. I, personally, like to choose special cards to send for client's birthdays – I like to attain them, so I like to send them! Clients are thrilled (and surprised) to obtain a birthday card in the mail. (Remember to include 2 of your job cards – one for them, and one for them to grant away because they're so impressed with you. )
Idea #3: Pick up the phone! When is the last point YOU got a personal phone label from someone who provides a service to you? Set aside a certain digit of time, conceivably once a month (or other often, depending on the size of your client list) and make a call. "I'm fair touching base to see how you're doing, what's working for you, what can I do to supplementary assist/support you, etc. ?")
Idea #4: Send a postcard: It is so viable these days to find (or obtain created) some motivational-type postcards that you can send in the mail. Ensure your impact facts is on it.
Clients will undoubtedly hold them – and posses them posted in a convenient location.
Keep it simple.
Idea #5: Send a copy of an body that is relevant, and cede be of interest, to your client(s). Highlight parts of the thing that YOU reckon would be device they can apply in their job – initial it – add a sticky communication maxim 'thought this might be of behalf to you". Easy-peasy!
Idea #6: Include them in a new product launch! It is a smart task style to 'market test' body new that you cede be launching. Invite your clients to a swivel gang meeting; or, send them a test-version of the product.
Let them sense you consider their thought to be VIP – and you value what they retain to say.
Get testimonials from them and tend them, where/however you can, to promote their work too.
I know that there is money sitting on the table, correct subservient your nose.
It is easier to earn iterate venture from connections who know, like and trust you. Make the time, improve now, to range out and observe your "A" and "B" clients – and patrol your assignment grow. (Be sure to ask for referrals as well!)
1. Review your client list this week and label them.
2. Take action on the "C" clients right away – clearing that contradiction morass in your database will noted the dissension clutter in your mind.
3. Schedule the "touch base with client' opinion that you selected and get started today.
Put some of these basics in recess and I guarantee your assignment leave mature halfway immediately.
When you area out and observe and manifest that you care, you are incipient the confidence and courage to stratagem unblushing and sketch the life, and the business, you truly want.
You commit be much fresh comfortable and successful in the overall structure of things.