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6 Ideas for Following Up With Your Clients!
Do you keep ANY idea how much cash is sitting improve in surpass of you – fix below your nose?" What I am words about is communicating and connecting with your latest clients.
"The tall shots are only the scarcely shots who posses shooting". - Christopher Morley
There are a few basic, and consistent, things I recommend when working with my new clients who want to build their business.
One of the extraordinary first things I own them do is to review their present client list.
Then, put the clients into 3 different categories:
1. The "A" List: these are your prototype clients – you like them, they like you – they honorarium you on circumstance – they consign you testimonials and referrals – they're getting the results they want.
Keep them confidential – affection them – connect with them regularly.
2. The "B" List: these are clients who 'could' become an "A" client – they moderate deficiency some stress – from you!
3. The "C" List: these are the clients who enervate your liveliness – they don't earnings on time, they don't implement whatever you suggest or recommend, they are entire of excuses.
PUNT THEM! FIRE THEM! Let them go……. .
Ok – now that you've cleaned house, let's chat about ways you can make other money.
It takes a mass further time, budgetary and gusto to compose new clients than it is to nurture your voguish client base.
Here are some ideas to backing you to strengthen the relationships you already have.
Six Ideas for Following Up With Your Clients
Most of you understand that I like to obtain things simple.
It doesn't move much, but it pays dividends, to posses in fondle with kin – especially the connections you like and who pay you for what you do.
Idea #1: Send a 'warm' letter (this is a procedure I judicious from my mentor, Fabienne.
) I'm sure that you keep received supplementary than your moderate portion of those newsy Christmas enlightenment from friends and relatives.
I, for one, enjoy them – I like to hear what's going on in the lives of folks I care about.
The 'warm letter' is the duplicate concept.
On a quarterly basis, to begin with, put together a dispatch to send to everyone you know – everyone! Some of the topic can include announcement on a new product you are launching, details about a program you retain attended and how you intend to implement some of what you've learned, a economical testimonial from a client with whom you've worked and the detail you now own openings for 'x' number of new clients, and so on.
Ensure this note has a personal touch, sermon the partner by name, use a different co lored envelope – relatives impartial don't procure 'real' mail anymore.
This commit assistance you to framework out in a crowd!
Idea #2: Diarize client's birthdays and send a card.
You could use a service such as "Send-Out Cards" – which I highly recommend if you are already 'run off your feet busy'. Those cards are appropriate for a thank you, a client anniversary with you, etc. I, personally, like to choose special cards to send for client's birthdays – I like to attain them, so I like to send them! Clients are thrilled (and surprised) to earn a birthday card in the mail. (Remember to include 2 of your activity cards – one for them, and one for them to allot away because they're so impressed with you. )
Idea #3: Pick up the phone! When is the last point YOU got a personal phone entitle from someone who provides a service to you? Set aside a certain numeral of time, conceivably once a month (or other often, depending on the size of your client list) and make a call. "I'm logical touching base to see how you're doing, what's working for you, what can I do to further assist/support you, etc. ?")
Idea #4: Send a postcard: It is so viable these days to find (or posses created) some motivational-type postcards that you can send in the mail. Ensure your impact report is on it.
Clients cede undoubtedly own them – and retain them posted in a convenient location.
Keep it simple.
Idea #5: Send a copy of an body that is relevant, and cede be of interest, to your client(s). Highlight parts of the item that YOU reckon would be phenomenon they can apply in their work – initial it – add a sticky dispatch saw 'thought this might be of good to you". Easy-peasy!
Idea #6: Include them in a new product launch! It is a smart assignment means to 'market test' article new that you commit be launching. Invite your clients to a focus crew meeting; or, send them a test-version of the product.
Let them recognize you consider their belief to be VIP – and you value what they obtain to say.
Get testimonials from them and boost them, where/however you can, to nurse their venture too.
I recognize that there is monetary sitting on the table, amend underneath your nose.
It is easier to get repeat job from connections who know, like and trust you. Make the time, redress now, to radius out and fondle your "A" and "B" clients – and watch your job grow. (Be sure to ask for referrals as well!)
1. Review your client index this week and sticker them.
2. Take progress on the "C" clients fix away – clearing that refusal clutter in your database will signal the refusal tangle in your mind.
3. Schedule the "touch base with client' idea that you selected and secure started today.
Put some of these basics in nook and I guarantee your work commit evolve nearly immediately.
When you radius out and touch and declare that you care, you are beginning the confidence and courage to play immodest and master the life, and the business, you truly want.
You commit be much fresh comfortable and successful in the overall synopsis of things.